Analisis User Experience Game Mobile Legends Menggunakan Cognitive Walkthrough dan Heuristic Evaluation
Keywords:
cognitive walkthrough, game, heuristic evaluation, mobile legends, user experienceAbstract
Perkembangan teknologi informasi dan komunikasi telah membawa perubahan besar dalam bidang hiburan digital, terutama dalam bentuk game mobile. Salah satu game mobile yang sangat popular di Indonesia adalah Mobile Legends: Bang-Bang, sebuah game bergendre MOBA yang menawarkan pengalaman bermain interaktif kepada jutaan pengguna. Meskipun memiliki basis pemain yang luas, masih ditemukan berbagai keluhan terkait kualitas User Experience (UX), terutama dari pemain pemula yang menghadapi kesulitan dalam memahami fitur dasar, navigasi, serta konsistensi antarmuka. Permasalahan UX tersebut terlihat dari ulasan pengguna, seperti ikon yang ambigu, navigasi menu yang kurang jelas, minimnya panduan interaktif, serta keterlambatan respons sistem, yang berpotensi menimbulkan kesan awal negatif dan meningkatnya risiko player churn. Penelitian ini bertujuan untuk menganalisis kualitas User Experience Mobile Legends berbasis Android dengan mengkombinasikan metode Cognitive Walkthrough dan Heuristic Evaluation. Hasil penelitian menunjukkan bahwa berdasarkan metode Heuristic Evaluation terhadap 96 responden, kualitas UX Mobile Legends secara umum dinilai positif dengan skor rata-rata Visibility of System Status 4,01, Recognition Rather than Recall 4,22, serta Help and Documentation sebesar 4,35 yang mengkategorikan pengalaman pengguna sebagai "Baik" hingga "Sangat Baik". Sementara itu, Cognitive Walkthrough yang melibatkan 5 responden berhasil mengidentifikasi kendala usability, diantaranya kurangnya umpan balik sistem dan ketidakjelasan ikon, yang menunjukkan masih adanya ruang perbaikan pada elemen interaksi fundamental.
The development of information and communication technology has brought significant changes to the digital entertainment sector, particularly in the form of mobile games. One of the most popular mobile games in Indonesia is Mobile Legends: Bang-Bang, a MOBA genre game that offers an interactive gaming experience to millions of users. Despite its extensive player base, various complaints regarding the quality of User Experience (UX) are still found, especially from novice players who face difficulties in understanding basic features, navigation, and interface consistency. These UX issues are evident in user reviews, such as ambiguous icons, unclear menu navigation, lack of interactive guidance, and delayed system responses, which have the potential to create a negative initial impression and increase the risk of player churn. This study aims to analyze the quality of the Android-based Mobile Legends User Experience by combining the Cognitive Walkthrough and Heuristic Evaluation methods. The results of the study showed that based on the Heuristic Evaluation method on 96 respondents, the quality of Mobile Legends UX was generally assessed positively with an average score of Visibility of System Status of 4.01, Recognition Rather than Recall of 4.22, and Help and Documentation of 4.35 which categorized the user experience as "Good" to "Very Good". Meanwhile, the Cognitive Walkthrough involving 5 respondents successfully identified usability constraints, including a lack of system feedback and unclear icons, which indicate that there is still room for improvement in fundamental interaction elements.
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