Penerapan Data Mining Pada Transaksi Penjualan Produk Herbalife Nutrition Menggunakan Metode Apriori
Kata Kunci:metode apriori, data mining, penjualan
The existence of sales activities every day, the data will be more and more increasing. The data not only serves as an archive for the company, this data can be used and processed into useful information for increasing sales and product promotion. In order to make it easier to process the existing data in a very large amount, data mining is used. One of the data processing algorithms that is often used in the data mining process is the a priori algorithm. The output of the a priori algorithm is for the development of increased sales, product marketing and to get information about the most needed product results for customers from an Independent Distributor sales transaction database.
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