STUDI TATA LETAK DAN PENCAHAYAAN DALAM MEMBANGUN SUASANA TERHADAP PENGALAMAN WISATAWAN
DOI:
https://doi.org/10.31294/pariwisata.v13i1.12089Keywords:
Experiencescape, Night tourism, Cultural heritage site, Visitor perception, Environmental designAbstract
ABSTRAK
Pariwisata modern tidak hanya berfokus pada destinasi, tetapi juga pada kualitas pengalaman wisatawan. Tata letak dan pencahayaan berperan penting dalam menciptakan suasana yang mendukung kenyamanan pengunjung. Berdasarkan observasi awal terlihat bahwa Benteng Vredeburg Yogyakarta memiliki potensi sebagai wisata malam, ditunjukkan oleh penerapan pencahayaan tematik serta meningkatnya minat wisatawan terhadap pengalaman visual. Penelitian ini bertujuan menganalisis pengaruh tata letak dan pencahayaan terhadap pengalaman wisatawan. Metode yang digunakan adalah pendekatan kuantitatif melalui survei kuesioner kepada 100 responden, didukung observasi langsung, dengan analisis regresi linier berganda. Hasil menunjukkan bahwa pencahayaan berpengaruh positif dan signifikan serta menjadi variabel dominan, sedangkan tata letak tidak berpengaruh signifikan. Secara simultan, kedua variabel tetap berpengaruh terhadap pengalaman wisatawan. Penelitian ini merekomendasikan optimalisasi pencahayaan artistik, penguatan fokus visual, dan pengembangan jalur wisata malam.
Kata Kunci: Experiencescape, Pariwisata malam, Situs warisan budaya, Persepsi pengunjung, Desain lingkungan
ABSTRACT
Modern tourism focuses not only on destinations but also on the quality of tourist experiences. Layout and lighting play an important role in creating an atmosphere that supports visitor comfort. Based on preliminary observations, Fort Vredeburg in Yogyakarta shows potential as a night tourism destination, as indicated by the implementation of thematic lighting and the increasing interest of visitors in visual experiences. This study aims to analyse the influence of layout and lighting on tourist experience. The method used is a quantitative approach through a questionnaire survey of 100 respondents, supported by direct observation, with multiple linear regression analysis. The results show that lighting has a positive and significant effect and is the dominant variable, while layout has no significant effect. Simultaneously, both variables influence tourist experience. This study recommends optimising artistic lighting, strengthening visual focal points, and developing structured night tourism routes.
Keywords: Experiencescape, Night tourism, Cultural heritage site, Visitor perception, Environmental design
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