Analisis Strategi Digital Marketing dalam Meningkatkan Brand Awareness UMKM: Studi pada Digital Payo Creative di Palembang. Jurnal Komunikasi, [S. l.], v. 17, n. 1, p. 82–92, 2026. DOI: 10.31294/jkom.v17i1.12591. Disponível em: https://jurnal.bsi.ac.id/index.php/jkom/article/view/12591. Acesso em: 24 may. 2026.