Membangun Atensi Pada Media Sosial (Studi Netnografi Remaja Pengguna Instagram)
DOI:
https://doi.org/10.31294/jkom.v15i2.12055Keywords:
Sosial Media, Instagram, Netnography, Attention SeekingAbstract
Motif Komunikasi dalam Penelitian ini mengungkap penggunaan lambang komunikasi oleh remaja dalam membangun atensi atau mencari perhatian warganet pada Instagram. Penelitian ini bertujuan untuk mengetahui lambang komunikasi pada instagram. Metode yang digunakan dalam menganalisa percakapan dan interaksi pada penelitian ini adalah netnografi. Penelitian ini menggunakan pendekatan Kualitatif. Hasil Penelitian menunjukkan bahwa pengguna Instagram melakukan konstruksi pesan bisa melalui tulisan, foto bahkan tayangan yang berbentuk visual dan audio. Lambang komunikasi tersebut disampaikan dengan mengoptimalkan fitur visual dan audio yang terdapat pada media sosial tersebut. Konstruksi bertujuan untuk memperoleh perhatian yang bisa berwujud dari jumlah penonton atau view dan jumlah likes atau suka
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