Amplifikasi Budaya Pop Bonge-Jeje Melalui Media Sosial TikTok

Irwanto; Laurensia Retno Hariatiningsih

doi:10.31294/jkom.v14i1.11858

Authors

Irwanto Universitas Bina Sarana Informatika
Laurensia Retno Hariatiningsih Universitas Bina Sarana Informatika

DOI:

https://doi.org/10.31294/jkom.v14i1.11858

Keywords:

TikTok, Amplifikasi, Budaya Pop, Viral

Abstract

Bonge-Jeje dan rekan-rekannya berhasil menarik perhatian publik melalui budaya pop yang mereka sebarkan. Pada awalnya penampilan mereka dikenal melalui media sosial TikTok. Keunikan dari pakaian yang mereka kenakan pada awal kemunculannya di TikTok adalah pakaian yang tidak bermerek, tidak mahal dan cenderung tidak lazimnya seperti pakaian pada umumnya. Penelitian ini bertujuan mendeskripsikan fenomena budaya pop ala Eka Satria Saputra alias Bonge dan Jeje dikomunikasikan dan dikenal serta diterima masyarakat melalui media sosial TikTok. Disini juga akan diuraikan faktor-faktor yang dapat membuat masyarakat menerima budaya pop mereka. Untuk mengetahui elemen-elemen tersebut, penelitian ini menggunakan metode kualitatif dengan paradigma konstruktivis. Ditemukan bahwa Bonge-Jeje dan rekan-rekannya melakukan konstruksi terhadap konten budaya pop yang mereka sebarkan. Konstruksi tersebut dimulai dari pemilihan TikTok sebagai media sosial yang digunakan, elemen visual, elemen audio dan gimmick

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