Service Quality and Beverage Sales Analysis of Barback Role Using SWOT Method at Artotel Gelora Senayan Jakarta

Abstract

Hotels play a key role in supporting sustainable tourism at tourist destinations. The exceptional service provided by hotels is one of the main attractions for international tourists. As a result, hotels consistently strive to offer comprehensive facilities to meet their guests' needs. One such facility is the bar, which hotels provide as a relaxation area and business space. Similarly, the smooth operation of the bar is supported and contributed to by the barback. In daily bar operations, the barback plays a significant role in influencing the quality of service and beverage sales at the hotel. This study aims to analyze the contribution of barbacks in supporting bar operations, especially in service quality and beverage sales. This study employs a qualitative descriptive method with data collection through observation, interviews, and documentation. The findings indicate that barbacks, although not directly interacting with guests, have a crucial role in ensuring efficiency and supporting the bartender’s work. SWOT analysis results show that professional barbacks enhance service quality and support beverage sales through effective teamwork and workflow