Pengaruh Aktivitas Public Relations Terhadap Customer Satisfaction Pada Wedding Organizer Bunga Catering
Keywords:
Aktivitas public relations, customer satisfaction, wedding organizerAbstract
and price on customer satisfaction levels in wedding organizer bunga catering services. The primary focus of service quality includes reliability, responsiveness, assurance, empathy, and tangible evidence, which serve as key indicators in assessing service quality. The theories employed are the Public Relations Excellence Theory and the Expectancy-Disconfirmation Theory (EDT). The study employs a post-positivist paradigm with a quantitative survey approach, using questionnaire-based data collection, documentation, and observation. The research findings indicate a significant influence of public relations activities on customer satisfaction of 95 percent, with the regression equation Y = 1.922 + 2.084 X, meaning that each unit of the public relations activity variable results in an influence of 1.922 + 2.084. Both simultaneously and partially have an influence on customer satisfaction.
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