Cakrawala: Jurnal Humaniora (ISSN: e-2579-3314, p-1411-8629) is a journal that focuses on the study and science of the field of Humanities and Social which includes the fields of Language, Communication, and Social, published by the Department of Research and Community Service (LPPM) Universitas Bina Sarana Informatika which the articles never published online or in print. The publication is scheduled twice a year, in March and September. The editors welcome submissions of manuscripts that relate to the field. Jurnal Cakrawala has been accredited by SINTA 5 (per December 13, 2022) and indexed by Google Scholar, Academic Resource Index, PKP Index, One Search, SINTA, Base, and Scilit. Each article will be checked for plagiarism by Turnitin, with the minimum level of similarity possible. Please click the link below to access the history of this journal: Cakrawala (OJS 2)
LPPM Universitas Bina Sarana Informatika
Metaphor Meanings in Bruno Mars’s Lyrics Through a Sociolinguistic Lens
This study examines the use of metaphor in the song lyrics of Bruno Mars from a sociolinguistic perspective. Focusing on four selected songs: Just the Way You Are, Talking to the Moon, Grenade, and Locked Out of Heaven, the research aims to identify, categorize, and interpret metaphorical expressions to uncover how they construct meaning, emotion, and social context. Employing a descriptive qualitative method, lyrical texts were collected and analyzed to classify metaphors into ontological, structural, and conventional types. [REVISION] The validated analysis reveals 31 metaphorical/figurative expressions across the four songs, consisting of conventional, structural, ontological, and hyperbolic metaphors. Frequency distribution tables are added to clarify the tendency of metaphor types and their sociolinguistic categories. From a sociolinguistic perspective, the metaphors are distributed across 31 instances across four categories: Style, Register, and Genres; Language and Politeness; Language and Gender; and Ethnographic Sociolinguistics. Just the Way You Are shows 3 instances of Style/Register/Genres, 4 of Language and Politeness, and 2 of Language and Gender. Talking to the Moon presents 5 examples of Style/Register/Genres and elements of Ethnographic Sociolinguistics. The grenade contains 4 Style/Register/Genres features and 6 Language and Politeness instances. Meanwhile, Locked Out of Heaven features 4 Style/Register/Genres and 1 Language and Gender instance. These findings indicate that the use of metaphor in Bruno Mars’s lyrics not only strengthens emotional impact but also reflects sociolinguistic patterns that shape how listeners interpret meaning.
Copyright (c) 2026 Aknal Rosyadi, Dwi Puji Hastuti, Retno Rahayuningsih https://creativecommons.org/licenses/by-sa/4.0
Praktik dan Makna Komunikasi Budaya dalam Tradisi Kenduri Desa Tanjung Keputran
Penelitian ini bertujuan untuk mengkaji komunikasi budaya dalam tradisi kenduri masyarakat Desa Tanjung Keputran Kabupaten Musi Banyuasin. Tradisi kenduri merupakan salah satu praktik budaya yang masih bertahan di tengah perkembangan teknologi komunikasi modern. Namun, perubahan pola interaksi sosial berpotensi menggeser makna budaya yang terkandung di dalamnya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan terdiri dari tokoh adat, tokoh agama, pelaksana kenduri, dan masyarakat setempat yang terlibat langsung dalam tradisi tersebut. Hasil penelitian menunjukkan bahwa komunikasi budaya dalam tradisi kenduri berlangsung melalui komunikasi verbal, nonverbal, kelompok, dan ritual. Komunikasi verbal tampak dalam penyampaian undangan dan doa, sedangkan komunikasi nonverbal tercermin dalam simbol-simbol seperti makanan dan tata cara pelaksanaan. Komunikasi kelompok terlihat dalam interaksi sosial selama kegiatan berlangsung, sementara komunikasi ritual diwujudkan dalam prosesi doa bersama. Tradisi kenduri juga mengandung makna sosial, religius, simbolik, dan edukatif yang berperan dalam memperkuat solidaritas, menjaga nilai budaya, serta menjadi sarana pewarisan budaya kepada generasi berikutnya. Dengan demikian, tradisi kenduri tidak hanya berfungsi sebagai ritual sosial, tetapi juga sebagai media komunikasi budaya yang efektif dalam mempertahankan identitas masyarakat
Copyright (c) 2026 Ismawati, Fera Indasari, Muhammad Arif Setiawan https://creativecommons.org/licenses/by-sa/4.0
Evaluasi Tata Kelola Komunikasi Krisis Pemerintah dalam Penanggulangan Bencana Banjir di Aceh dan Sumatera Tahun 2025
Bencana hidrometeorologi di Aceh dan Sumatera pada tahun 2025 tidak hanya menghadirkan dampak kemanusiaan, tetapi juga membuka persoalan dalam komunikasi krisis pemerintah. Dalam situasi tersebut, komunikasi tidak lagi sekadar menyampaikan informasi, melainkan turut membentuk cara publik memahami krisis yang terjadi. Penelitian ini bertujuan untuk menganalisis bagaimana komunikasi pemerintah dikonstruksi, bagaimana pesan tersebut berkembang melalui pemberitaan media, serta bagaimana respons publik terbentuk dan berimplikasi pada kepercayaan. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, dengan pengumpulan data melalui dokumen resmi pemerintah, pemberitaan media, dan respons publik di ruang digital. Hasil penelitian menunjukkan bahwa komunikasi pemerintah cenderung berfokus pada penyampaian data dan perkembangan situasi, namun belum sepenuhnya mampu menjembatani pengalaman masyarakat terdampak. Pemberitaan media dan respons publik kemudian memperluas makna krisis, sehingga komunikasi pemerintah menjadi bagian dari proses evaluasi publik. Kebaruan penelitian ini terletak pada pembacaan hubungan antara komunikasi pemerintah, media, dan publik sebagai proses yang saling memengaruhi dalam membentuk kepercayaan dalam situasi krisis
Copyright (c) 2026 Septa Dewi Anggraeni https://creativecommons.org/licenses/by-sa/4.0
Manajemen Komunikasi Organisasi dalam Meningkatkan Reputasi Bougen Vet Animal Clinic Palembang
Perkembangan layanan kesehatan hewan menuntut organisasi tidak hanya unggul dalam aspek medis, tetapi juga dalam pengelolaan komunikasi untuk membangun reputasi. Penelitian ini bertujuan untuk menganalisis manajemen komunikasi dalam meningkatkan reputasi Bougen Vet Animal Clinic Palembang. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Pengumpulan data dilakukan melalui wawancara, observasi, dokumentasi, serta analisis ulasan daring pelanggan. Informan terdiri dari pihak manajemen, dokter hewan, staf administrasi, dan pelanggan klinik. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa manajemen komunikasi telah diterapkan melalui empat tahapan, yaitu perencanaan, pengorganisasian, pelaksanaan, dan evaluasi komunikasi. Pada tahap perencanaan, klinik menekankan pesan pelayanan yang jelas, ramah, dan profesional. Pada tahap pengorganisasian, terdapat pembagian peran dan alur komunikasi yang terstruktur, meskipun masih ditemukan ketidaksinkronan informasi digital. Pada tahap pelaksanaan, komunikasi berlangsung secara komunikatif, edukatif, dan dua arah, didukung oleh media digital. Sementara itu, pada tahap evaluasi, klinik memanfaatkan ulasan pelanggan sebagai dasar perbaikan layanan. Secara keseluruhan, manajemen komunikasi yang diterapkan mampu meningkatkan kepercayaan, kepuasan pelanggan, serta memperkuat reputasi klinik di mata publik
Copyright (c) 2026 Indri Indri, Taufik Akhyar, Chairunnisah Putri Ayu Ningsih https://creativecommons.org/licenses/by-sa/4.0
Sinergi Humas dan Stakeholders dalam Membangun Engagement Audiens pada Program Halo Palembang
Penelitian ini bertujuan untuk menganalisis sinergi antara Humas dan stakeholders dalam membangun engagement audiens pada program Halo Palembang di PAL TV. Latar belakang penelitian didasarkan pada perubahan perilaku konsumsi media di era digital yang menuntut media lokal tidak hanya mengandalkan jumlah penonton, tetapi juga keterlibatan aktif audiens. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi terhadap pihak Humas PAL TV, stakeholders, serta audiens program. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan dengan teknik triangulasi untuk menjaga validitas data. Hasil penelitian menunjukkan bahwa sinergi antara Humas dan stakeholders dilakukan melalui strategi komunikasi dua arah yang meliputi kolaborasi konten, promosi program, pemanfaatan media sosial, serta koordinasi dengan berbagai pihak seperti pemerintah, komunitas, dan mitra usaha. Sinergi tersebut berkontribusi dalam meningkatkan partisipasi audiens, interaksi di media sosial, serta keterlibatan stakeholders dalam mendukung program. Namun, keterlibatan audiens masih bersifat fluktuatif dan dipengaruhi oleh tema konten serta kehadiran narasumber tertentu. Oleh karena itu, diperlukan penguatan strategi komunikasi yang lebih terintegrasi dan berkelanjutan untuk meningkatkan engagement audiens secara konsisten
Copyright (c) 2026 Siti Mardia, Eraskaita Ginting, Rina Pebriana https://creativecommons.org/licenses/by-sa/4.0
Peran Social Media Influencer, Harga, dan Desain Website dalam Keputusan Pembelian Mobil Listrik BYD
Perkembangan komunikasi pemasaran digital dalam industri otomotif mendorong perusahaan memanfaatkan berbagai saluran komunikasi untuk memengaruhi persepsi dan keputusan konsumen, khususnya pada kendaraan listrik. Penelitian ini bertujuan untuk menganalisis peran social media influencer sebagai komunikator digital, harga sebagai representasi pesan nilai, serta desain website sebagai media komunikasi interaktif dalam membentuk keputusan pembelian mobil listrik BYD. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Data dikumpulkan melalui kuesioner terhadap 100 responden di wilayah Tangerang Raya dengan teknik purposive sampling dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial social media influencer (t = 3,141), harga (t = 5,273), dan desain website (t = 6,342) berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan desain website sebagai variabel paling dominan. Secara simultan, ketiga variabel berpengaruh signifikan (F = 26,964; p < 0,05) dan mampu menjelaskan sebesar 45,7% variasi keputusan pembelian. Temuan ini menegaskan bahwa efektivitas komunikasi digital, kredibilitas komunikator, serta kualitas media dan pesan menjadi faktor penting dalam proses persuasi konsumen. Penelitian ini berkontribusi pada pengembangan kajian komunikasi pemasaran digital dalam memahami integrasi komunikator, pesan, dan media pada konteks kendaraan listrik.
Copyright (c) 2026 Wieke Ricesa https://creativecommons.org/licenses/by-sa/4.0
Manajemen Komunikasi Krisis Dalam Penanganan Kasus oleh Humas Polda Sumatera Selatan
Penelitian ini bertujuan untuk mengkaji manajemen komunikasi krisis yang dilakukan oleh Humas Polda Sumatera Selatan dalam penanganan kasus serta upaya menjaga kepercayaan publik. Latar belakang penelitian didasarkan pada meningkatnya kasus yang berpotensi menimbulkan krisis reputasi, seperti pemberitaan negatif dan keterlibatan oknum anggota kepolisian yang berdampak pada persepsi publik. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan penelitian berasal dari Bidang Humas Polda Sumatera Selatan yang terlibat langsung dalam pengelolaan komunikasi publik. Analisis data menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Humas Polda Sumsel menerapkan strategi komunikasi krisis yang adaptif, terutama diminish dan rebuild, sesuai dengan tingkat atribusi tanggung jawab publik. Strategi yang dominan digunakan adalah diminish dan rebuild dalam kerangka Situational Crisis Communication Theory (SCCT). Selain itu, pemanfaatan media massa dan media sosial secara proaktif terbukti mampu mengendalikan arus informasi dan membentuk persepsi publik. Upaya menjaga citra dilakukan melalui kombinasi komunikasi reaktif dan proaktif, seperti klarifikasi informasi, penyampaian permintaan maaf, serta publikasi kegiatan positif. Dengan demikian, manajemen komunikasi krisis yang terstruktur dan responsif terbukti berperan penting dalam menjaga stabilitas citra institusi kepolisian di tengah tekanan publik
Copyright (c) 2026 Devi Julianti, Yenrizal, Muhammad Arif Setiawan https://creativecommons.org/licenses/by-sa/4.0
Strategi Komunikasi Digital Humas Pelindo Regional 2 Palembang dalam Membangun Citra Stakeholder Berbasis Excellence Theory dengan Pendekatan Two-Way Symmetrical
Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang diterapkan oleh Humas Pelindo Regional 2 Palembang dalam membangun citra positif di kalangan stakeholder. Meskipun berbagai studi menunjukkan bahwa komunikasi digital mampu meningkatkan citra organisasi, kajian yang secara spesifik mengkaji penerapan komunikasi dua arah berbasis Excellence Theory, khususnya pada konteks perusahaan pelabuhan di tingkat regional, masih terbatas. Perkembangan teknologi digital mendorong perubahan pola komunikasi organisasi menjadi lebih interaktif dan partisipatif, sehingga menuntut peran humas untuk mengelola komunikasi secara strategis dan adaptif. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan studi dokumentasi. Informan dalam penelitian ini berjumlah tiga orang yang terdiri dari Junior Manager, Supervisor, dan staf ahli kehumasan. Analisis data dilakukan menggunakan kerangka Excellence Theory dengan pendekatan Two-Way Symmetrical untuk mengkaji sejauh mana komunikasi yang dilakukan bersifat dialogis dan berorientasi pada hubungan jangka panjang. Hasil penelitian menunjukkan bahwa Humas Pelindo Regional 2 Palembang telah memanfaatkan berbagai platform digital seperti media sosial dan website sebagai sarana utama komunikasi dengan stakeholder. Strategi yang diterapkan mencakup penyampaian informasi yang informatif, interaksi responsif, serta upaya membangun engagement melalui konten digital. Namun, praktik komunikasi masih menghadapi tantangan dalam konsistensi interaksi dua arah dan optimalisasi umpan balik stakeholder. Secara keseluruhan, strategi komunikasi telah mengarah pada model dua arah, tetapi belum sepenuhnya mencapai prinsip Two-Way Symmetrical yang ideal
Copyright (c) 2026 Desi Marliza, Eraskaita Ginting, M. Mifta Farid https://creativecommons.org/licenses/by-sa/4.0
Komunikasi Interpersonal Pengajar dalam Penguatan Motivasi Mahasantri: Analisis Teori Akomodasi Komunikasi di Ma’had Al-Jami’ah
Penelitian ini bertujuan untuk menganalisis komunikasi interpersonal pengajar dalam penguatan motivasi mahasantri di Ma’had Al-Jami’ah UIN Raden Fatah Palembang. Kajian ini berangkat dari keterbatasan penelitian sebelumnya yang umumnya berfokus pada konteks siswa sekolah atau santri pesantren, sehingga belum banyak mengkaji dinamika komunikasi pada mahasantri dalam lingkungan pendidikan berbasis asrama di perguruan tinggi. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi terhadap pengajar serta pengurus ma’had yang dipilih secara purposive. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa komunikasi interpersonal pengajar dilakukan melalui integrasi komunikasi verbal dan nonverbal yang bersifat persuasif, empatik, dan adaptif. Pengajar menerapkan strategi akomodasi komunikasi dengan menyesuaikan gaya komunikasi terhadap karakteristik mahasantri yang beragam, sehingga mampu menciptakan kedekatan emosional dan meningkatkan motivasi intrinsik maupun ekstrinsik. Faktor pendukung meliputi lingkungan ma’had yang religius dan hubungan interpersonal yang harmonis, sedangkan faktor penghambat mencakup perbedaan latar belakang, proses adaptasi, serta keterbatasan waktu interaksi. Secara teoretis, penelitian ini memperkuat keterkaitan antara komunikasi interpersonal, teacher immediacy, dan Teori Akomodasi Komunikasi dalam konteks pendidikan berbasis asrama. Secara praktis, temuan ini memberikan implikasi bagi pengajar dalam mengembangkan strategi komunikasi yang lebih adaptif untuk meningkatkan motivasi mahasantri secara berkelanjutan.
Copyright (c) 2026 Muhamad Kafpilah, Ahmad Muhaimin, Rina Pebriana https://creativecommons.org/licenses/by-sa/4.0
Dinamika Komunikasi Partisipatif Pokdarwis dan Pendaki dalam Pengelolaan Sampah Pendakian
Permasalahan sampah pada kawasan wisata alam, khususnya jalur pendakian, semakin meningkat seiring dengan bertambahnya jumlah pendaki yang berdampak pada penurunan kualitas lingkungan. Fenomena ini juga terjadi di kawasan Gunung Kaba, Kabupaten Rejang Lebong, Provinsi Bengkulu, yang mengalami peningkatan jumlah pendaki mencapai 28.232 orang pada tahun 2024 dan 26.099 pendaki pada periode Januari–Agustus 2025. Tingginya intensitas kunjungan tersebut belum diimbangi dengan kesadaran pengelolaan sampah yang memadai, meskipun telah diterapkan sistem ceklis barang dan pengelolaan sampah oleh Kelompok Sadar Wisata (Pokdarwis). Penelitian ini bertujuan untuk menganalisis dinamika komunikasi partisipatif antara Pokdarwis dan pendaki dalam pengelolaan sampah pendakian serta mengidentifikasi faktor-faktor yang memengaruhi kepatuhan pendaki. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan landasan teori komunikasi partisipatif. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi antara Pokdarwis dan pendaki mengalami pergeseran dari pola instruktif menjadi lebih persuasif dan partisipatif, sehingga menciptakan interaksi yang terbuka dan kolaboratif. Pendekatan ini mampu meningkatkan kesadaran dan tanggung jawab pendaki dalam pengelolaan sampah, meskipun masih terdapat kendala pada aspek kedisiplinan dan konsistensi perilaku. Kepatuhan pendaki dipengaruhi oleh faktor kognitif, emosional, kepribadian, serta situasional. Temuan ini menegaskan bahwa komunikasi partisipatif berperan strategis dalam mendorong perilaku ramah lingkungan serta mendukung pengelolaan wisata alam yang berkelanjutan.
Copyright (c) 2026 Dila Marista, Fera Indasari, Badarudin Azarkasyi https://creativecommons.org/licenses/by-sa/4.0
Desain, Kebudayaan, dan Kekuasaan: Analisis Identitas Pada Desain Logo Halal Kementerian Agama
Desain logo halal yang diluncurkan secara resmi oleh Kementerian Agama Republik Indonesia tahun 2022 telah memicu polemik di tengah masyarakat. Penelitian ini mengkaji konsep desain yang ditampilkan oleh desain logo halal tersebut lalu menganalisisnya dengan pendekatan teori relasi kekuasaan dari Michel Foucault serta teori identitas dari Amin Maalouf. Tujuan penelitian ini adalah menganalisis konsep identitas yang ada pada desain logo halal yang baru Analisis dilakukan melalui tahapan-tahapan kritik seni yang digagas oleh Nooryan Bahari. Penelitian ini berjenis kualitatif deskriptif dengan studi pustaka sebagai instrumen pengambilan data. Data dikumpulkan dari berbagai literatur dan dokumen yang terkait dengan objek penelitian. Analisis data dilakukan melalui tahapan-tahapan kritik seni yaitu, deskripsi, analisis formal, dan interpretasi. Dari penelitian ini didapatkan kesimpulan berupa adanya skema hegemoni kekuasaan dari representasi kultural yang ditampilkan oleh desain logo. Karakter kekuasaan yang beroperasi adalah kekuasaan disipliner yang berhasil membentuk norma kesepahaman pada masyarakat terkait desain logo. Kekuasaan disipliner tersebut diperkuat oleh konteks dualisme dan persaingan identitas antara kelompok nasionalis religius dengan sekuler.
Copyright (c) 2025 Wirawan Sukarwo, Faisal Akbar, Abu Maskur https://creativecommons.org/licenses/by-sa/4.0
Transformasi Digital Komunikasi Pemasaran Strategi Meningkatkan Penjualan Produk Usaha Kecil Menengah (UKM) dalam Pemasaran Digital Studi Pada Produk Maicih Bandung
Transformasi digital telah menjadi kebutuhan penting dalam menghadapi dinamika ekonomi global dan perubahan perilaku konsumen saat ini, melalui digitalisasi UKM dapat menjangkau pasar yang lebih luas, mempercepat proses produksi dan distribusi, serta meningkatkan hubungan dengan pelanggan. Maicih berhasil membangun merek kuat melalui inovasi produk dan strategi pemasaran yang kreatif. Penelitian ini bertujuan untuk menganalisis bagaimana transformasi digital diterapkan dalam strategi komunikasi pemasaran oleh UKM Maicih Bandung dan dampaknya terhadap peningkatan penjualan. Pendekatan yang digunakan adalah deskriptif kualitatif dengan metode studi kasus, untuk menggali secara mendalam strategi pemasaran melalui media digital, penggunaan jaringan reseller, serta distribusi melalui retail modern (supermarket). Hasil penelitian: Melalui analisis SWOT dapat dikethui bahwa Maicih memanfaatkan media sosial secara intensif, terutama TikTok, dengan live streaming hingga 10jam per hari sebagai bentuk promosi interaktif dan real-time. Strategi distribusi hybrid melalui komunitas reseller dan supermarket memberikan kekuatan jangkauan yang lebih luas, sekaligus memperkuat positioning merek di pasar nasional. Strategi pemasaran yang digunakan bersifat terintegrasi dengan beberapa komponen, agar menjadi satu kesatuan yang utuh melalui konsep komunikasi pemasaran terpadu (IMC), melibatkan sinergi antara konten, interaksi, dan penjualan langsung. Dapat di simpulkan bahwa transformasi digital yang dijalankan secara konsisten dan adaptif dapat mempertahankan daya saing serta eksistensinya untuk meningkatkan volume penjualan. Menggandeng reseller dan melakukan kerjasama dengan ritel supermarket menjadi strategi utama dalam mempertahankan loyalitas pelanggan.
Copyright (c) 2025 Harningsih, Lies Andayani, Rachmi Kurnia Siregar, Alamsyah https://creativecommons.org/licenses/by-sa/4.0
Mediation As an Alternative for Dispute Resolution in Sharia Insurance in Indonesia
Mediation is an alternative dispute resolution process that prioritizes a consensus approach in accordance with its consensual, consensus-based, collaborative nature. Mediation can produce a win-win solution. Mediation in resolving sharia insurance problems certainly uses a process in accordance with Islamic values. The reality of resolving sharia insurance disputes is still conventional, namely the system is not sharia-compliant. National Sharia Arbitration Board (Basyarnas) as a permanent and independent body functions to resolve sharia disputes that arise. The discussion of the problem in this paper includes the implementation of mediation as an alternative dispute resolution characterized by its consensual and collaborative approach, potentially producing mutually beneficial results, the parties often turn to Mediation which prioritizes consensual and collaborative processes to reach a common ground in disputes in sharia insurance, the role of mediators in mediation as an alternative means of dispute resolution in sharia insurance and also the driving and inhibiting factors of the mediation process at the Indonesian Muamalat Arbitration Board (Basyarnas). The conclusion is the implementation of the mediation process in resolving sharia insurance disputes in Indonesia. Primarily as a solution to resolve dispute problems in sharia insurance that occur, mediation is consensual or consensus and collaborative. Mediators in resolving sharia insurance problems quickly, precisely, comprehensively in order to maintain conducive conditions, in order to maintain the investment climate and public interest in sharia insurance. Factors in the mediation process to resolve sharia insurance conflict issues in Indonesia, namely: Limited number of mediators in the insurance sector; Good faith; lawyers; socialization.
Copyright (c) 2025 Bambang Heri Supriyanto https://creativecommons.org/licenses/by-sa/4.0
Peran Media Sosial dalam Memperkenalkan Program Cek Kesehatan Gratis melalui YouTube Bincang Online Inspiratif Seri 245
Social media plays a crucial role in disseminating information, especially in introducing health programs. This study aims to analyze how social media, particularly YouTube, contributes to promoting the free health check program through Bincang Online Inspiratif Series 245. The research uses a qualitative method with a content analysis approach on videos published on the YouTube channel. Data collected includes view counts, comments, and viewer interactions. The findings indicate that YouTube, as a social media platform, significantly raises public awareness about the importance of free health checks. The program effectively engages a wide audience by presenting clear and accessible content. With informative and appealing communication, social media proves to be an effective tool in supporting health campaigns and educating the public. In conclusion, social media, especially YouTube, plays a key role in promoting the free health check program and educating the public about health awareness.
Copyright (c) 2025 Ni Putu Limarandani https://creativecommons.org/licenses/by-sa/4.0
Suatu Kajian: Sensemaking Untuk Pengambilan Keputusan
Pengambilan keputusan sering kali dihadapkan pada situasi yang ambigu. Ambiguitas ini muncul akibat berbagai faktor yang bersifat dinamis dan sering kali tidak dapat diprediksi. Dalam situasi seperti itu, kemampuan untuk memahami dan menginterpretasikan perubahan tersebut secara mendalam menjadi sangat penting, sehingga diperlukan proses sensemaking dalam pengambilan keputusan. Namun, hingga saat ini kajian pustaka yang komprehensif tentang peran sensemaking dalam pengambilan keputusan masih terbatas. Banyak penelitian yang menekankan aspek teknis pengambilan keputusan, tanpa memberikan perhatian yang cukup terhadap bagaimana pengambil keputusan menanggapi ketidakpastian di lapangan. Keterbatasan ini menunjukkan perlunya dilakukan analisis pustaka yang lebih komprehensif untuk mengidentifikasi peran penting sensemaking dalam proses pengambilan keputusan yang lebih adaptif dan responsif terhadap perubahan kondisi. Oleh karena itu, penelitian ini bertujuan untuk mengisi kesenjangan tersebut dengan melakukan telaah sistematis terhadap literatur yang ada. Penelitian ini menggunakan metode Preferred Reporting Items for Systematic Review and Meta-analyses atau yang biasa disebut PRISMA. Kesimpulan dari penelitian ini menegaskan bahwa meskipun penelitian sebelumnya telah memberikan wawasan penting tentang proses sensemaking dalam pengambilan keputusan, masih terdapat sejumlah kesenjangan yang perlu dieksplorasi. Pertama, pengaruh konteks sosial dan emosional terhadap pemahaman individu perlu dipelajari lebih mendalam, terutama di luar lingkungan organisasi. Kedua, interaksi antara teknologi dan proses pemahaman, serta dampak bilingualisme atau multilingualisme, merupakan area yang belum dieksplorasi secara memadai.
Copyright (c) 2025 Veranus Sidharta, Anisti, Syatir, Tuty Mutiah, Liliyana https://creativecommons.org/licenses/by-sa/4.0
Budaya Di Era Digital: Peran Tekonologi Dalam Mempengaruhi Budaya dan Pola Komunikasi Masyarakat
Technology is the overall means used to provide goods necessary for human survival and human comfort. In the digital era, technology has developed at an accelerated pace. One of the most prominent aspects of the changes that occur in human life and make all human activities from manual to digital is technology. The purpose of this article is to explain how technology affects the culture and communication patterns of society, as well as the challenges and opportunities that will be faced by society in the era of digital technology. The influence of technology on human life is pervasive, particularly in the domains of culture and communication. In the digital era, technology has made it easier for individuals to perform daily activities, which has led to social changes. These changes can be beneficial or detrimental, depending on their nature and the context in which they occur. The positive influence of technology on culture and communication patterns is evident in the ease of long-distance communication and the preservation of local culture through the use of online media from various platforms. However, the negative effect is the potential loss of traditional values due to advances in information and communication technology. Furthermore, the digital era presents both challenges and opportunities for communities as a result of the influence of technology on culture and communication patterns.
Copyright (c) 2025 Eko Purwanto, Farah Lutfiya Salsabila, Ade Siti Khaeriah, Della Nesha Sagita, Heni Setiawati https://creativecommons.org/licenses/by-sa/4.0
Peran Cyber Public Relations dan Citra Merek Kosgoro 1957 Terhadap Advokasi Merek
The digital transformation has reshaped public relations practices in higher education institutions, particularly in building brand image and fostering student brand advocacy. This study aims to analyze the role of Cyber Public Relations (Cyber PR) and the brand image of KOSGORO 1957 in influencing brand advocacy among second-semester students of the Communication Studies Program at Institut Bisnis dan Informatika Kosgoro 1957 (IBI-K57). A mixed-methods approach with a sequential explanatory design was employed. Quantitative data were collected using a Likert-scale questionnaire to measure students’ perceptions of Cyber PR dimensions (transparency, porosity, content richness, the internet as agent, and reach), brand image (identity, meaning, response, and resonance), and brand advocacy (recommendation, defense, engagement, and referral). Regression analysis was conducted to examine relationships among variables. Qualitative data were obtained through in-depth interviews with students and staff to enrich the understanding of how Cyber PR and brand image influence advocacy. The findings indicate that Cyber PR has a significant positive effect on brand image, while brand image strongly influences student brand advocacy. Moreover, brand image was found to mediate the relationship between Cyber PR and brand advocacy. Students highlighted that transparency, responsiveness, and relevant digital content from IBI-K57 enhanced their sense of belonging and pride in the institution. The historical foundation of KOSGORO 1957 and its values of Tri Dharma (Service, People’s Welfare, Solidarity) further reinforced emotional ties that motivated students to act as active brand advocates.In conclusion, the success of IBI-K57’s digital communication strategy relies on the synergy between effective Cyber PR practices and strong brand image management. Strategic recommendations include enhancing transparency in online communication, strengthening narratives based on KOSGORO 1957 values, and developing formal student advocacy programs to support institutional reputation sustainably.
Copyright (c) 2025 Misnan, Iswahyu Pranawukir, Nur Desilawati, Rezzi Nanda Barizki https://creativecommons.org/licenses/by-sa/4.0
Model Komunikasi Bisnis Dalam Berwirausaha Kuliner Pasca Pandemi Covid-19 Pada Umkm Kota Depok
This research aims to analyze an effective business communication model in the context of culinary entrepreneurship post the COVID-19 pandemic, particularly in Micro, Small, and Medium Enterprises (MSMEs) in Depok City. The COVID-19 pandemic has significantly impacted the culinary sector, with social restrictions and changes in consumer behavior. Therefore, it is crucial to understand how culinary MSMEs can adapt and succeed in facing these challenges. This study employs a qualitative approach, utilizing in-depth interviews with culinary MSME owners in Depok City. The data collected are analyzed using thematic analysis to identify emerging patterns and findings. The research findings indicate that an effective business communication model for culinary MSMEs post the COVID-19 pandemic involves several key elements. Firstly, MSMEs need to have a clear and targeted communication strategy, including identifying the appropriate target market and developing relevant messages. Secondly, the utilization of digital and online media is crucial in promoting products and reaching potential consumers. MSMEs need to leverage social media, websites, and online booking platforms to enhance product visibility and accessibility. Furthermore, collaboration with relevant stakeholders is also an essential factor in a successful business communication model. MSMEs can establish partnerships with local suppliers, culinary communities, and government institutions to expand their reach and gain necessary support. This research provides valuable insights for culinary MSMEs in Depok City and similar sectors in developing effective business communication models post the COVID-19 pandemic. By adopting these approaches, MSMEs can enhance their chances of success in facing challenges and capitalizing on emerging opportunities amidst changing consumer behavior and intensifying competition in the post-pandemic era.
Copyright (c) 2024 Hiswanti, Alfan Bachtiar, Iswahyu Pranawukir, Misnan, Fikri Suandi https://creativecommons.org/licenses/by-sa/4.0
Pemanfaatan Media Sosial Instagram @Edukasiparlemen Dalam Meningkatkan Citra
The mass media always reports negative information about the DPR RI, it has an impact on a negative image of the DPR RI institution and political parties. Based on the LSI survey for the period March 31-April 4 2023, the level of public trust of DPR RI institution and political parties only gained 5%. Therefore the Secretariat General of the DPR RI utilizes social media Instagram as a media for promotion, dissemination and public education through the account @edukasiparlemen. The research method used in this research is qualitative, descriptive in nature and uses case studies. Data collection techniques using observation, in-depth interviews and documentation. The conclusion of this study is that the credibility of the @edukasiparlemen account is formed due to direct interaction between Instagram followers and the Public Relations Secretariat General of the DPR RI, education delivered on Instagram is the same as offline education. Instagram followers @edukasiparlemen are dominated by high school / vocational students, students and the academic community. Published content about parliamentary education includes Did you know?, Contact Yuk, Sunmori, quizzes, etc. The contents are very clear and interactive so that they get considerable attention from followers.
Copyright (c) 2024 Fara Dilla Fairuz, Ummy Hanifah, Titiek Surya Ningsih https://creativecommons.org/licenses/by-sa/4.0
Penerapan Strategi Public Relations Melalui Penjualan Tiket Konser Dalam Menjaga Citra Tiket.Com di Indonesia
Public relations has an important role in a company. The existence of public relations helps companies to form a positive image in front of the public. Tiket.Com is an Online Travel Agent (OTA) themed company. Tiket.Com has an innovative product, namely TO DO tickets with a choice of rides, attractions, music concerts, tourist activities, and other travel needs. The spread of business competition with fellow OTA competitors is a challenge for Tiket.com to improve a positive image. The purpose of this study is to analyze public relations strategies in maintaining the image of Tiket.com companies through ticket sales for music concerts in Indonesia. The method used is a qualitative method through interview, observation and documentation techniques using the concept of data analysis used by researchers is the Miles and Huberman model. The result of this study is Tiket.com is an online ticket booking platform that has a public relations division that is responsible for building the company's image through various activities.
Copyright (c) 2024 Ni Putu Limarandani, Zahra Aurelia Alvitri, Ratih Kurnia Hidayati, Dwi Kristi Mardiana https://creativecommons.org/licenses/by-sa/4.0
Transformasi Konten Berita Pada Media Digital BUMN Track Dalam Mencapai Bisnis Berkelanjutan
Digitalization forces print media to transform into online media so that the number of online media increases. Data from the Press Workers Union (SPS) in 2022, the number of print media will decrease to only 399 media. In the competitive era of digitalization, online media businesses must be sustainable so that the media continues to operate. The previous year there were still 593 print media. The BUMN Track print magazine utilizes digital platform media in delivering news content to build a sustainable business in the digital era. The print magazine BUMN Track, which is published once a month, has been transformed into bumntrack.co.id and BUMN Track TV, whose news content can be seen on YouTube, Instagram, Facebook. Research title: Transformation of BUMN Track News Content in Achieving Sustainable Business. This research uses a qualitative approach to gain an understanding of the reality in the field and conduct qualitative research to explore matters related to content transformation. Research results: The transformation of BUMN Track content into digital media has maintained BUMN Track's credibility in the eyes of readers and clients in the center. The transformation of BUMN Track's news content encourages sustainable business development amidst the decline in the media business. The transformation of BUMN Track content into digital media ensures that BUMN Track's branding as a news media specifically for BUMN is maintained. The transformation of news content into digital media carried out by BUMN Track has encouraged efforts to build a sustainable business.
Copyright (c) 2024 Eko Sumardi, Alsa Nadia Nashuha https://creativecommons.org/licenses/by-sa/4.0
Symbolic Interaction Between Personal Trainers and Members At Celebrity Fitness Express Teras Kota BSD
Celebrity Fitness is a company operating in the largest fitness world in Asia. This research aims (1) To understand further how personal trainers communicate when welcoming members, (2) To understand further how personal trainers use communication when training with members, (3) To understand further how personal trainers use communication in attracting members interest in training, (4) To be able to understand how members perceive the communication used by personal trainers. The research was carried out using a qualitative approach with participant observation to observe the communication between personal trainers and members. In answering this problem, researchers used a symbolic interaction theory approach and conversation analysis through an interpersonal communication process using verbal and nonverbal communication. As a result of this research, researchers constructed personal trainer communication into three categories, namely, personal trainers always pay attention to members both in terms of feelings and health, personal trainers also educate members by providing explanations about everything regarding the field of fitness and professional advice to members, and personal trainers always remind members of their mutually agreed training schedule and fitness goals. Meanwhile, members perceptions of the communication carried out by personal trainers are good. for members, the appearance of a personal trainer is the most important thing, as is an athletic body shape and always appearing fashionable in clothing. She was followed by good skills in the world of fitness, a polite, friendly attitude, and always looking energetic.
Copyright (c) 2024 Ardian Setio Utomo, Eka Desy Asgawanti, Engkus Kuswarno, Asep Suryana https://creativecommons.org/licenses/by-sa/4.0
Strategi Komunikasi Politik Cicha Koeswoyo Sebagai Calon Anggota Legislatif DPRD PDI-Perjuangan Dapil 7 Jakarta Pusat
Political competition in Jakarta’s South Electoral District 7 requires an effective communication strategy, especially for legislative candidates navigating complex demographics and tight electoral dynamics. Cicha Koeswoyo, a candidate from PDI-Perjuangan, capitalized on her celebrity background, local connection, and issue focus on women, children, health, and education to secure electoral success. This study aims to analyze Cicha Koeswoyo’s political communication strategies in her campaign for the Jakarta Provincial DPRD (2024–2029). A descriptive qualitative approach was employed, examining personal narratives, campaign slogans, policy pillars, the use of traditional and digital media, and the role of party machinery. The analysis highlights the interplay of personal branding, authenticity, and issue-based communication. Cicha Koeswoyo’s strategy is characterized by issue consistency, demonstrations of tangible actions, and leveraging celebrity status as initial capital. Concrete actions, such as providing Posbindu health equipment and conducting fogging, strengthened her narrative of “action over rhetoric.” The synergy with PDI-Perjuangan’s machinery complemented her individualized campaign initiatives. She secured 15,578 votes, underscoring the effectiveness of her approach in a highly competitive electoral landscape. Cicha Koeswoyo’s success demonstrates that a blend of personal image, issue-based advocacy, and visible actions is essential for effective political communication. To sustain political legitimacy, her communication strategy must evolve toward participatory, transparent, and continuous governance.
Copyright (c) 2024 Rezzi Nanda Bariski https://creativecommons.org/licenses/by-sa/4.0
Memformulasikan Komunikasi Pancasila Dari Filsafat Komunikasi Periklanan Dan Komunikasi Kehumasan
This study is motivated by the urgent need to formulate a model of Pancasila communication that is relevant to the challenges of the digital era. The values of Pancasila are often limited to normative discourses; therefore, it is necessary to integrate them strategically into contemporary communication practices, particularly through communication philosophy, advertising, and public relations. The purpose of this research is to formulate a Pancasila communication model that internalizes national ideological values while addressing the needs of persuasion, branding, and public relations in the modern era. The study employed a qualitative approach with a constructivist paradigm, utilizing library research and critical discourse analysis. The data sources consisted of official state documents (the 1945 Constitution, founding fathers’ speeches, BPIP documents, the Indonesian Advertising Ethics Code, and Public Relations Code of Ethics), academic literature (journals, books, and proceedings published between 2019–2025), and contextual data such as public communication campaigns, public service advertisements, BPIP digital content, and Pancasila-based CSR practices. The data were analyzed through data reduction, critical discourse analysis, and synthesis into a Pancasila communication model. The findings reveal that integrating Pancasila values with communication philosophy provides a strong conceptual framework for constructing ethical persuasive messages. Advertising practices contribute emotional and rational appeal to the dissemination of Pancasila messages, while public relations functions as a relational mechanism to strengthen public trust. The combination of these three aspects results in a Pancasila communication formulation that both safeguards the nation’s ideology and remains relevant within the digital communication ecosystem. The study concludes that Pancasila communication should not only be perceived as a normative legacy but can also be transformed into a practical communication strategy within modern advertising and public relations. It is recommended that public and private institutions develop communication strategies based on Pancasila values that are transparent, creative, and adaptive to the challenges of the digital era.
Copyright (c) 2024 Misnan https://creativecommons.org/licenses/by-sa/4.0
Representasi Etnisitas Dalam Media: Analisis Pengaruh Film Indonesia Terhadap Persepsi Masyarakat Terhadap Etnis Tionghoa
This research is a media study that discusses the representation of Chinese ethnic identity in film. The concept of postcolonial theory is used to dismantle the respresentation of Chinese ethnic identity carrried out by text. The research result show that the media has perpetuated the Chinese identity of discrimination, racism and stereotypes of rich minorities. Film as a tool conveys this meaning, that not all Chinese culture is discriminatory or negative. The aim of this research was to analyze the influence of Chinese ethnicity in society. So, there are no more misunderstandings in the film regarding the attitude and behavior of ethnic Chinese culture. Even though it provides positive benefits, there are challenges related to the Chinese ethnicity, emphasizing the important role of film in society to help maintain Bhinneka Tunggal Ika. Whitout any discrimination or negative response in the future.
Copyright (c) 2024 Eko Purwanto, Mahnum Elbah Azzahra, Dian Nurvita Sari, Sulthanah Dzakyah Ashari, Syahrul Saronta https://creativecommons.org/licenses/by-sa/4.0
Fenomena Konten Prank Terhadap Anak dalam Media Sosial dan Dampaknya Terhadap Moralitas Anak
This research aims to describe the phenomenon of prank content on social media TikTok and YouTube and its impact on children's morality. Prank content is defined as content that contains the creator's actions or tricks to prank other people with the aim of joking and entertaining. Morality is defined as rules of value about what should be done in interacting with other people. This study used a descriptive qualitative method. This research data is in the form of prank content against children. The research data source is prank video content on the Tik Tok and YouTube applications. The results obtained from this research were that 8 forms of prank were found, namely, (1) breaking eggs, (2) kidnapping children, (3) leaving children in the mall, (4) smearing feces, (5) invisible prank, (6) black eyes, (7) hitting cats, and (8) pulling chairs. The content of the prank has an impact on moral values, namely, (1) respecting fellow human beings, (2) respecting women, (3) respecting other people's opinions and being willing to live side by side with other people who are different, (4) tolerance. feeling, fair, likes to serve, friendly, loyal, polite and keeps promises, (5) democratic attitude: non-discriminatory and non-repressive, (6) respect for sexuality and family life, (7) attitude towards the nation and state, love of the homeland, and (8) traditional values and rules of courtesy.
Copyright (c) 2024 Oliviea Novrimada Zahra, Salsabila Az-Zahra, Zanadia Manik Fatimah, Moch Syahri, Moh Fikri Zulfikar https://creativecommons.org/licenses/by-sa/4.0
Representasi Budaya Patriarki dalam Serial Drama “Gadis Kretek”
Patriarchal culture is very prevalent in indonesia, one of which is in the patrilineal Javanese culture. This culture seems to portray women as objects and do not have the dominance of men. drama series have become one of the effective mass communications that have long been a forum for voicing social issues, one of which is about the patriarchal culture that occurs in society. A drama series that recently aired on Netflix, namely Gadis Kretek, is one of the works that raises this issue. Set in a region in Java in the 60s, at that time issues regarding patriarchal culture were very close considering the role of Javanese women who had to "submit" to the head of the family. Using the Roland Barthes Semiotics method, researchers wanted to find representations of patriarchal culture from several scenes in the Gadis Kretek series. It was found that several scenes showed patriarchal practices in a household that made Dasiyah, the main character, feel very difficult in developing her aspirations because women were considered marginalized and subordinated to men.
Ratu Nadya Wahyuningratna Wahyuningratna
Copyright (c) 2024 Ratu Nadya Wahyuningratna Wahyuningratna, Ratu Laura, Muhammad Adiz https://creativecommons.org/licenses/by-sa/4.0
Strategi Bidang Program LPP TVRI Pusat Dalam Meningkatkan Mutu Tayangan
This study aims to describe the management strategy of the Central TVRI LPP program in improving the quality of shows based on the organization’s Communication Theory in it. Furthermore, this study aims to determine the supporting and inhibiting factors of the airing of Central TVRI programs in improving the quality of impressions. The type research used is a qualitative approach. The data sources obtained from Central TVRI emppyees using data collection methods, namely observation, interview and documentation. The results showed that improving the quality of impressions, Central TVRI implemented varios management strategies. They are 1) Prepare program planning, 2) Produce or purchase programs, 3) Supervise and evaluate each program, 4) Supervise and evaluate each program. The supporting factors of the Central TVRI programs are the breadth of location, power and broadcast coverage so that it is easily accessible to all viewers throughout Indonesia. While the inhibiting factors are human resources that continue to decrease and the reduction of professional experts in their fields, as well as the limited state budget which has an impact on suboptimal production equipment. After conducting research at Central TVRI concluded, although TVRI’s audience is slight inferior to the number of other private television viewers, TVRI still conducts and makes programs by making broadcast strategies and updating its programs so that TVRI viewers, interest returns.
Copyright (c) 2024 Enggar Cahyo Wibowo, Azwar Munanjar https://creativecommons.org/licenses/by-sa/4.0