Online Shopping Behavior of Students in Ho Chi Minh City: A Case Study on TikTok Shop Livestreams. J-IKA, [S. l.], v. 12, n. 1, p. 16–27, 2025. DOI: 10.31294/jika.v12i1.11583. Disponível em: https://jurnal.bsi.ac.id/https:/jurnal.bsi.ac.id/index.php/jika/article/view/11583. Acesso em: 6 jun. 2026.